Smith's mission is to create authentic innovations and measure them against our legacy in the sport-lifestyle culture. Not everything we do is for everyone, but our history or integrating Performance and Style keeps us authentic to those seeking both. AT SMITH, WE MAKE THE GREAT DAYS BETTER. Founded in 1965, Smith has spend the last 45+ years building on our heritage of authenticity, innovating and creating premium goggles, sunglasses, and helmets for fresh-air addicts who push their limits and gear daily. You won't find a better product anywhere and we back that promise with our no-nonsense lifetime warranty on everything we make.